White Papers
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The "Wire-Once" Paradigm Shift: Next Generation Converged Platform
How do ultra dense QAM architectures such as those supported by BigBand's MSP platform compare to traditional single purpose "pizza box" approaches? More...
Television, Video and The Future of Cable: Closing Strategic Disconnects
The video ecosystem is in a state of disequilibrium. There is a rising tide of multi-screen devices, media-savvy consumers, content sources and aggregators, and Internet protocol (IP) encapsulated video traffic. These disruptions are stressing existing business and distribution models, blurring once-familiar patterns and creating the conditions for a new and different environment. More...
Rapid and Seamless Delivery of Managed Internet Protocol (IP) Video Services In Cable Networks
IP video continues to proliferate worldwide as the number of broadband connections grows, bandwidth speed gets faster, and mobile connectivity drives towards ubiquity. Consumers, especially younger generations, are experiencing what is possible with the rapidly expanding list of consumer electronic (CE) devices which are IP video-enabled "out of the box". Multichannel Video Programming Distributors (MVPDs) are faced with how to extend their subscription-based video services to these CE devices in response to these market dynamics. This paper will discuss three alternatives to enable MVPDs to take advantage of the IP video opportunity: Cable Modem Termination System (CMTS), Gateways, and CMTS Offload. More...
Switched Infinity: Supporting An Infinite HD Lineup With SDV
Switched Infinity is a state where new content can simply be added to the Switched Digital Video (SDV) lineup with no impact to bandwidth utilization. This paper will present empirical data and learnings based on a long term SDV field trial conducted by Cox Communications to validate that cable networks can support a nearly infinite number of channels while mitigating pressure on bandwidth utilization. More...
The Case for Adaptive Streaming
Innovations in the space of online video delivery are gaining popularity as over the top (OTT) providers are looking for ways to improve the Quality of Experience (QoE) for their viewers. The industry has recently seen the popularization of several methods of adaptive streaming from vendors such as Apple, Microsoft and Adobe. These methods claim to provide a better user experience by enabling video-optimized adaptations when faced with dynamic changes in network conditions. We expect these methods to become a de-facto standard for delivering OTT media through the massive deployment of compliant video players such as Adobe Flash, Microsoft Silverlight and Apple QuickTime. More...
Successfully Deploying Switched Digital Video Systems
Although successfully deploying Switched Digital Video (SDV) systems can happen in a relatively seamless and rapid manner, it does involves a multifaceted approach that includes planning, installation, provisioning and testing prior to launch. This paper assumes the reader is familiar with the technology behind SDV and does not attempt to provide an in-depth tutorial on the actual workings of the SDV system itself. Rather, we will look at some of the physical space requirements, heating, ventilating and air conditioning (HVAC) and power requirements, RF splitting and combining networks and node splits and service group segmentation, which must all be evaluated in addition to upgrades that must be performed prior to the equipment being installed. More...
90 Days to 100+ HD Channels
Switched video is currently being deployed in many networks across the North America and, although sophisticated, it is not diffi cult to implement when done so by experts familiar with the technology. Benefi ting from a wealth of experience accumulated over multiple deployments, BigBand Networks' professional services team can install a switched video system in just 90 days. More...
Advanced Advertising for IPTV
Facing market penetration challenges versus incumbents and increased competition from Internet advertising, service providers must deliver highly targeted ad campaigns with advanced and real-time feedback mechanisms to have a profitable and competitive advertising strategy. BigBand Networks is leveraging its extensive video and advertising experience to develop advanced advertising solutions that can help increase competitiveness and boost ad revenues for service providers. More...
Advanced Advertising for SDV
BigBand Networks is leveraging its extensive video and advertising experience to develop advanced advertising solutions that can help increase competitiveness and boost revenues for cable operators. With growing content personalization demands and increasing competition from more targeted internet advertising, BigBand's advanced advertising solutions can help operators deliver more target ad campaigns, introduce subscriber interactivity and provide real-time feedback for better campaign measurability. More...
BigBand vIP PASS™ Video IP Delivery
A BigBand innovation that provides an elegant migration solution to deliver quality video to "three screens" at significantly less than a CMTS-based strategy. More...
Carving the Path to Video Convergence
The TV service market is undergoing substantial changes. Growing penetration of HDTV sets along with increased competition between Cable, Telecommunications, and Satellite have resulted in an increased demand for more HD content, as well as new services. Viewership is slowly migrating from real-time broadcast to time-shift and on-demand. More...
Challenges in Migrating Cable Networks to IP Video
A major challenge facing the cable industry is the need to evolve existing networks into a centralized IP video delivery system where video is video, regardless of its destination. This paper discusses several challenges and considerations in this evolution. More...
Getting to the Advanced Advertising Promised Land
This paper will introduce and analyze the various tools and technical considerations for advanced TV advertising as well as the migration path from zoned-based advertising currently deployed by service providers to the holy grail of TV advertising – one-to-one addressable advertising which entails interactivity, accurate measurement and national coverage. More...
Transforming the HFC Network into an IP-Based Multiscreen Personalized Content Delivery Platform
Pay TV service providers are facing increased competition in a rapidly evolving consumer market. In addition to enabling enhancements to their traditional video offerings, cable providers ought to consider multiscreen content delivery strategies to bring video services to PCs, portable video players, mobile phones, and other consumer electronics devices. To that end, network transformation must encompass capacity-enhancing solutions, content delivery to multiple devices, and personalized content services. More...
Linear Advertising Migration and Virtual Zoning
This paper analyzes the various tools and technical considerations for advanced TV advertising as well as the migration path from zoned-based advertising currently deployed by service providers to the ultimate goal of TV advertising – one-to-one addressable advertising which entails interactivity, accurate measurement and national coverage. It will also discuss the role of the SCTE 130 standard in helping make cable advertising become more Internet-like, by delivering different ads to different viewers based on demographic and viewing behaviors. More...
Edge Innovations for On-Demand Services
Just a few years ago, the prospects for on-demand services over cable were highly uncertain. Initial launches met disappointing results, and some feared an overhyped phenomenon. But, true to its roots and culture, the industry has innovated on VOD offerings, and as subscribers get better senses of what's available and how to access it, success has set in. The industry's largest operator, Comcast, recently announced that it surpassed its goal of one billion VOD sessions during 2005 several months early. Other major operators are launching deployments of switched broadcast services which demonstrate that on-demand delivery applies to live programming as well. As competitive pressure on cable intensifies, on-demand delivery has emerged as a key point of competitive differentiation. More...
Switched Unicast: It's Not Just About Capacity
Switched unicast is a form of switched broadcast in which each subscriber receives a unique program stream. The benefits of switched unicast extend beyond reclaiming network capacity. This paper discusses the benefits of a switched unicast implementation, exploring issues such as addressable advertising, content personalization and transformation, along with other opportunities for overall enhancement of the subscriber's viewing experiences. Additionally, cable operators can get precise viewership statistics without relying on TV audience rating firms, since intelligent switched unicast systems monitor and respond to all subscriber activity, and can store data about which programs subscribers are watching. More...