BigBand SVA: Quickly Add Services While Maintaining Quality

Viewership and Performance Analysis

The BigBand SVA (Switched Video Analysis) platform is a comprehensive viewership and performance analysis tool for switched digital video and broadcast video applications. BigBand SVA provides operators with the tools needed to significantly reduce cost, enhance performance and explore new revenue opportunities during all stages of switched digital video deployments.

Insights into Traffic Patterns:

Prior to installation, operators must assess which programs in their broadcast lineup are the best candidates for SDV. BigBand SVA allows the operator to collect viewership statistics for available programming and identify niche programming, also called ‘long tail content’.

Optimizing Program Lineups:

Once the deployment begins, an operator can use SVA to monitor both switched and broadcast programming in near-real-time to measure channel popularity, and identify additional long-tail content best suited to be placed onto the switched tier.

Managing Infrastructure Performance:

Once the installation has been completed, BigBand SVA monitoring can be extended to a broad range of performance and reliability metrics to optimize network utilization, and for service assurance purposes. SVA is designed to identify trends to detect unanticipated viewership changes that can impact system performance and content delivery before they impact subscribers.

Exploring New Revenue Opportunities

Beyond the cost and performance benefits, new revenue opportunities are now possible by increasing the relevancy of the overall subscriber experience. BigBand’s solutions make possible the ability to collect accurate viewership data on a continuous basis to deliver more personalized content, more targeted advertising, and more customized viewership research that provides insight into channel behavior that would otherwise be missed by third party firms.