SDV: Exploring New Revenue Opportunities

The advanced capabilities of BigBand’s SDV solution give operators much more than just unprecedented bandwidth savings; they afford the means to create new revenue streams with innovative service offerings. Here are just a few examples:

Increase Monthly Rates – Offer More Niche Contents

In addition to staying ahead of the pack in HD programming offering and avoiding churn, BigBand SDV customers are able to offer more premium channels, ethnic programming, and extensive sport packages that drive more monthly subscription revenues and increase their Average Revenue Per User (ARPU).

BigBand SDV provides further benefits spanning addressable advertising that more closely matches promotional messages to the interests of viewers, greater personalization of content and the ability to obtain precise viewership data without the use of audience polls by third parties.

Content Personalization

Collection of viewership data allows content and subscriber interests to be accurately correlated, new content can then be created and delivered to subscribers that better meets their interests. This could be offered as a premium service, or at no additional charge to increase customer loyalty results.

Addressable Advertising

Addressable advertising is the most frequently cited example of content personalization and holds tremendous promise to drive revenue growth well into the future. The ability to match ads more closely to subscriber interests provides an incentive to marketers to pay a premium to those operators supporting this capability. Addressable advertising is made possible with switched unicast, a form of SDV that delivers a unique program stream to each subscriber. Unicast also enables operators to enhance TV interactivity with customized mosaics, news bulletins and personalized searches that all further enrich the viewer experience—and loyalty.

Viewers see the same programs but are delivered different ads

Viewership Market Research

BigBand SDV can be configured to capture valuable information about subscriber viewing patterns. This allows operators to get precise viewership statistics without relying on third parties, such as TV audience research firms. This information is remarkably valuable because it provides insights into the viewing patterns of all subscribers, not just a subset of viewers who have been enlisted by audience rating firms. Knowing precisely what all viewers watch, combined with the ability to reach each individually via unicast, is what makes SDV the future of TV.