High Quality User Experience | Robust & Profitable Video Services | Advertising Revenues

Successful video deployments require every subscriber to receive the highest-possible video quality. The reality of delivering television, however, is that the video quality experienced by all viewers in a coverage area is affected by many variables, for example the DSL subscriber with the longest or lowest-quality copper loop. This is the result of four factors:

• inverse relationships between network performance and reach;
• variable nature of video;
• lack of video intelligence in the access network;
• limitations inherent in multicasting.

Avoiding the least common denominator effect

By locating intelligent video-aware platforms at the edge of the network, instead of centralizing it at headends each subscriber receives a uniquely-groomed program stream that maximizes picture and audio quality. An intelligent network edge also enables opportunities for higher revenues by leveraging addressable advertising, and the potential for lucrative caching of VOD content nearer to viewers.