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Advertising

High Quality User Experience | Robust & Profitable Video Services | Advertising Revenues

BigBand is an established leader in providing carrier grade real-time advertising splicing solutions. Today, subscribers are exposed to advertisements based on generalized demographics. Advertising, however, forwards ads based upon more personally relevant data such as viewing preferences, hobbies, geography, personal demographics and other parameters. Consequently, advertising offers marketers greater confidence that their promotional messages will attain improved response rates, resulting in an increasing willingness to pay premium rates.


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Viewers on same network receive different ads

In addition to more closely matching ads to viewers' interest, BigBand Advertising enables interactivity that can include viewing a longer form version of an ad, or scheduling a test drive for an automobile via the television.

These capabilities are enormously valuable to advertisers, and by implementing these capabilities, service providers are increasingly likely to build successful TV broadcast businesses, and capture incremental advertising revenues.

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Testimonial

"The ability to deliver addressable advertising differentiates cable television from broadcast and satellite services. With PVR-equipped consumers skipping ads, it is vital that the next-generation service providers deliver compelling ads that entice viewers to watch. BigBand's demonstration shows that after years of discussion, new technology is at hand that can allow the cable industry to give advertiserd far better returns on their media investments."

-- Gerry Kaufhold, Principal Analyst, In-Stat