TV Ads on Steroids

Today's service providers, thanks to their growing number of niche-oriented channels, stunning HD video and addressable set-top boxes, are well-positioned for delivering effective and efficient advertising. The key to generating more revenue going forward will be to find even better ways to match ads to subscriber interests.

The ultimate ad insertion machines

BigBand's advertising solutions support today's critical revenue stream while providing a migration path from today's traditional zoned-based advertising to the ultimate goal—one-to-one addressable advertising, which entails interactivity, accurate measurement and national coverage.

The BigBand MSP2000 Media Services Platform helps you solve last-mile bandwidth challenges to enhance TV viewing experiences and increase service reliability. Highly dense and multifunctional, the BigBand BMR®1200 Broadband Multimedia-Service Router offers scalability and power to meet today's rapidly changing advertising environment. With +700 million ad transactions/year, our advertising innovations are another way we move the pictures that move you