BigBand Networks Unveils Switched Video Analysis

BigBand SVA module is designed to improve operators’ network utilization and reduce their operating expenses

May 8, 2007

LAS VEGAS, THE CABLE SHOW, May 8, 2007—BigBand Networks, Inc., (NASDAQ: BBND), today unveiled a viewership and performance analysis application—Switched Video Analysis (SVA)—that is designed to allow television service providers to improve the efficiency of their networks to reduce operating expenses. BigBand’s SVA is designed to gather metrics that allow service providers to make informed decisions about programming expansion and network utilization. SVA is also designed to help operators determine when and where to roll out new programming and advertising to improve viewer satisfaction and engagement.

“Particularly in combination with switched digital video, viewership analysis is a powerful tool that can result in far more efficient delivery of television programming,” said Michael Arden, an analyst with ABI Research and the author of a recent report on bandwidth management techniques. “BigBand is playing a leading role in the deployment of switched digital video, and its analysis module should make those implementations even more bandwidth-efficient.”

Though the SVA can be used to support an array of statistical analysis, initial applications are focused on analyzing BigBand’s Switched Broadcast deployments. One major cable operator is using SVA to optimize the bandwidth dedicated to switched video to increase the number of viewers and channels that can be supported simultaneously in each of its service groups.

BigBand’s SVA benefits operators at three crucial stages of a switched video deployment:

1. Prior to installation, operators must assess which programs in its broadcast lineup are the best candidates to “switch.” SVA allows the operator to collect viewership statistics for available programming and identify niche programming, also called ‘long tail content’.

2. Once the deployment begins, an operator can use SVA to monitor both switched and broadcast programming to quickly detect and resolve potential configuration issues before they impact subscribers.

3. Once the installation has been completed, SVA monitoring can be extended to a broad range of performance and reliability metrics to optimize network utilization, and for service assurance purposes. SVA is designed to continue to identify trends, such as unanticipated viewership changes, that can impact content delivery.

“SVA translates our switched broadcast deployment experience into valuable insight that allows our customers to improve the efficiency of digital video delivery,” said Biren Sood, vice president and manager of cable video Americas for BigBand Networks. “This new module should allow operators to significantly improve the reliability and performance of their networks.”

SVA is available now to monitor BigBand’s Switched Broadcast deployments, which pass more than 6 million homes. BigBand will discuss its statistical analysis of switched video as part of a panel titled “Future Tense: A Sneak Preview of Game-Changing Technologies, “ at The Cable Show this week, scheduled for Wednesday, May 9th at 11:15 a.m. The company will also demonstrate SVA in booth 4275. To arrange a demonstration, send email to info@bigbandnet.com. For additional information about Switched Broadcast, please visit http://www.bigbandnet.com/products/sol_switch_broadcast.php.

About BigBand Networks

BigBand Networks, Inc. is a leading provider of broadband multimedia infrastructure for video, voice and data. The company's solutions are designed to process, optimize, and deliver services such as broadband Internet, VoIP, digital broadcast television, HDTV, transport of high quality video, local advertising, VOD, interactive TV and IPTV through any network. Service providers use BigBand Networks' platforms in efforts to cost-effectively expand revenue-generating offerings of rich content and advanced interactive services. Customers include cable operators, U.S. telecommunications companies, as well as leading service providers in Asia, Europe and Latin America. Founded in 1998, BigBand Networks is based in Redwood City, Calif., with offices worldwide. For more information, please call 650-995-5000, email info@bigbandnet.com or visit www.bigbandnet.com.

SVA and all other BigBand Networks brand and product names are service marks, trademarks or registered trademarks of BigBand Networks, Inc. in the United States and other countries.

This release contains "forward-looking statements" as defined under the U.S. Federal Securities Laws, including the Private Securities Litigation Reform Act of 1995 and is subject to the safe harbors created by such laws. Forward-looking statements may relate to, but are not limited to, the features available in, and the potential benefits to be derived from, BigBand Networks’ SVA product, BigBand’s role in switched digital video, and market acceptance of such product or solution. Such forward-looking statements are based on current expectations that involve a number of uncertainties and risks that may cause actual events or results to differ materially. Factors that could cause actual events or results to differ materially include, among others, the following: rapid technological change that can adversely affect the demand for BigBand’s products, shifts in customer demand, shifts in strategic relationships, delays in BigBand’s ability to deliver its products and services, or announcements by competitors. These and other risks may be detailed from time to time in BigBand’s periodic reports filed with the Securities and Exchange Commission, copies of which may be obtained from www.sec.gov. BigBand Networks is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise. Information contained in our website is not incorporated by reference in, or made part of this press release.