News Releases
BigBand Networks to Present, Demonstrate New Advances at The Cable Show '07
Video innovator plans to unveil several new technologies and demonstrate its leading switched broadcast, M-CMTS and addressable advertising solutions
May 2, 2007
REDWOOD CITY, Calif., May 2, 2007—BigBand Networks, Inc., (NASDAQ: BBND), will demonstrate a series of key technologies and participate in several technical sessions next week at The Cable Show ’07, the National Cable & Telecommunications Association’s annual trade show. Industry-leading solutions such as switched broadcast and modular cable modem termination system (M-CMTS) will be on display, along with emerging technologies that include addressable advertising and video over DOCSIS®. BigBand will demonstrate eight technologies in all—some for the first time publicly—Monday, May 7th through Wednesday, May 9th, at Booth 4275 at the Mandalay Bay Convention Center in Las Vegas. BigBand’s demonstrations will include:
• IPTV over DOCSIS. This demonstration illustrates how cable operators can deliver IP-based video to either TVs or PCs leveraging their quadrature amplitude modulation (QAM) and CMTS equipment. The demonstration leverages BigBand’s M-CMTS architecture and two key DOCSIS 3.0 features—downstream channel bonding and DOCSIS 3.0 Multicast forwarding—to deliver the IP video.
• Switched Video Ecosystem. This demonstration highlights the ability of BigBand’s switched broadcast solution to work across a range of set-top box clients and electronic program guides using industry-standard protocols.
• Addressable Advertising. BigBand is working closely with other industry leaders to develop an integrated addressable advertising solution. This demonstration illustrates how advertisers can effectively target, execute and measure successful campaigns with advertising that more closely matches the interests of viewers.
• Enhanced TV. This innovation is designed to enable programmers and advertisers to let TV viewers interact with programming. BigBand believes enhanced TV will generate improved advertising response rates and increase the value of ads.
In addition to its technology demonstrations, BigBand executives will present white papers as part of two technical sessions:
• In his presentation for the panel titled “But Does It Compute? Practical Applications for Converged Media,“ BigBand chief cable architect and SCTE 2007 IP Innovator Doug Jones will provide a roadmap for practical implementations of cable IPTV via DOCSIS. The panel is scheduled for Tuesday, May 8th at 3:45 p.m.
• In “Future Tense: A Sneak Preview of Game-Changing Technologies, “ BigBand’s Ludovic Milin will explain how statistical analysis of switched digital video viewership patterns allows operators to dramatically expand programming. The panel is scheduled for Wednesday, May 9th at 11:15 a.m.
For additional information about BigBand Networks’ technologies, or to arrange a demonstration, please email info@bigbandnet.com.
About BigBand Networks
BigBand Networks, Inc. is a leading provider of broadband multimedia infrastructure for video, voice and data. The company's solutions are designed to process, optimize, and deliver services such as broadband Internet, VoIP, digital broadcast television, HDTV, transport of high quality video, local advertising, VOD, interactive TV and IPTV through any network. Service providers use BigBand Networks' platforms in efforts to cost-effectively expand revenue-generating offerings of rich content and advanced interactive services. Customers include cable operators, U.S. telecommunications companies, as well as leading service providers in Asia, Europe and Latin America. Founded in 1998, BigBand Networks is based in Redwood City, Calif., with offices worldwide. For more information, please call 650-995-5000, email info@bigbandnet.com or visit www.bigbandnet.com.
BigBand Networks brand and product names are service marks, trademarks or registered trademarks of BigBand Networks, Inc., in the United States and other countries. DOCSIS is a trademark of Cable Television Laboratories, Inc. All other marks are the property of their respective owners.
This release contains "forward-looking statements" as defined under the U.S. Federal Securities Laws, including the Private Securities Litigation Reform Act of 1995 and is subject to the safe harbors created by such laws. Forward-looking statements may relate to, but are not limited to the features of BigBand Networks’ products and the potential benefits to be derived from BigBand Networks’ products. Such forward-looking statements are based on current expectations that involve a number of uncertainties and risks that may cause actual events or results to differ materially. Factors that could cause actual events or results to differ materially include, among others, the following: rapid technological change that can adversely affect the demand for BigBand’s products, shifts in customer demand, shifts in strategic relationships, delays in BigBand’s ability to deliver its products and services, or announcements by competitors. These and other risks may be detailed from time to time in BigBand’s periodic reports filed with the Securities and Exchange Commission, copies of which may be obtained from www.sec.gov. BigBand Networks is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise. Information contained in our website is not incorporated by reference in, or made part of this press release.