BigBand MSP2000 Media Services Platform

Combining advanced media processing power and superior networking capabilities, the BigBand MSP2000 (Media Services Platform) is an innovative, network-based video platform designed to enable new service revenues from personalized video applications. The BigBand MSP2000 provides carriers the opportunity to differentiate by cost-effectively enhancing the TV subscribers' viewing experience with improved performance and increased video service reliability.

The BigBand MSP2000 offers comprehensive advertising solutions that allow media processing across various parts of the network supporting linear, zoned, and addressable advertising. Extending BigBand's leadership in the DPI (Digital Program Insertion) market, the BigBand MSP2000 platform enables a range of personalized video applications such as advertising, timeshiftTV, and local content storage. In addition, users' viewing experiences and network performance are optimized based on real-time network conditions. The NEBS3 compliant, chassis-based carrier-grade platform features full redundancy including management, switching, and video processing down to the program level. Adding BigBand's video quality monitoring functions, the platform also delivers robust and scalable television services.

Using standards based, open interfaces and established network protocols, the BigBand MSP2000 is easily integrated into today's networks. Advertisements in SD and HD formats can be seamlessly inserted into compressed MPEG-2 or H.264 digital streams without major architectural changes to the operator's network. The ability to splice into encrypted streams also allows distributed insertion models with better addressability without requiring any changes to already deployed encryption systems.

The BigBand MSP2000 is a new service delivery platform combining robust networking with rich media processing capabilities to help service providers offer their subscribers differentiated, personalized applications to generate new revenue streams.

Applications

Linear and Zoned Advertising

As a comprehensive ad insertion platform, the BigBand MSP2000 provides operators the flexibility to deliver ads to large geographic metro zones or to smaller ZIP+4 areas. Ads can be dynamically inserted into SD and HD MPEG-2 or H.264 streams (in MPEG-4.10 AVC). By splicing directly into encrypted streams, the BigBand MSP2000 enables very granular ad insertions without requiring changes to the current encryption scheme or introducing the added cost and complexity of encryption at the edge of a network.

The BigBand MSP2000 also supports dynamic matching of multi-language audio; and allows private ad PIDs for enhanced advertising applications. In addition, seamless splicing with optional fast-return-to-primary techniques yields improved video quality. The BigBand MSP2000 allows configurable provisions that tolerate common problems from late ad arrival to mismatch of ad or avail duration.

Traditional and Emerging Ad Selection

Supporting both traditional Ad Server architectures using SCTE30/35, and new techniques such as SCTE130 the BigBand MSP2000 offers a smooth migration path for operators. This will allow operators to capture the linear and zone Ad revenue near term, and to fetch higher Ad premiums using targeted models in the future. Leveraging the same platform, operators can continue their current Ad insertion operations and offer dynamic ad selection and distribution with the benefits of local storage, and streaming.

Addressable Advertising

Based on the geographic or demographic information of a subscriber, video service operators can deliver targeted ads into linear TV by zone or on per-STB basis without requiring complex client operations in the STBs. As a result, advertisers benefit from more effective ad campaigns with individualized messaging and greater relevance. The network operators benefit from the monitoring, tracking and reporting fulfillment information for feedback. This ability will contribute to the operators' revenues and transform TV advertising distribution from traditional broadcast models towards more personalized delivery.

Improved Quality of Experience

Based on the available network bandwidth, a user's viewing experience is optimized by receiving the network streams at the best encoded bit rate with high performance with enhanced channel change times. The BigBand Retransmission solution repairs the network transport error by monitoring and resending the missing video packets, and as a result, delivering superior IPTV viewing experience and a more reliable video distribution network.

Full Redundancy Options

Improved video network reliability is realized through comprehensive network and system redundancy options. The BigBand MSP2000's high availability, dual star switching fabric features 1+1 switch redundancy, N+1 video processing module redundancy, in addition to a variety of the network-based redundancy configurations including program level redundancy, FEC, and retransmission applications.